Agile Retrospectives

Improve Your Digital Marketing Operations With Agile Management

Luis Ortiz

May 11, 2022 — 1 min read

The market won’t stop changing. Even the Agile Marketing Manifesto states that "To keep up with the speed and complexity of marketing today, we are adopting new ways of working."

You can't afford to spend your hard-gained budget in tactics with little to no impact while your competitors eat all the slices of the pie.

Adopting an Agile focus is one effective way to overcome the odds. You might've heard about agile frameworks such as Scrum or Kanban, which are the most popular ones.

While they originated in the software industry, more and more marketing teams across different sectors are adopting variations of these frameworks due to advantages such as:

Improved internal communication

Being aware of the tasks of other teammates and overall strategy is essential to keep the flow.

Reduced costs

Only products/features meant to deliver value get worked on, mitigating waste.

Results-oriented

Every tactic that gets prioritized into the pipeline must have a clear goal.

This is just a glimpse of the benefits that you can seize. Download the Improve your digital marketing operations with agile management eBook, an easy-to-follow guide to help you deploy a custom Agile framework for your operations and boost the impact of your team.

Grab your copy for free here.

What you will find in this guide:

1. Agile Digital Marketing

What is Agile Digital Marketing?
Agile vs. Traditional Marketing
Agile Marketing Examples
Agile Management Tools

2. Deploying an Agile Framework

What is a Sprint?
Sprint Goal
Sprint Backlog
Agile Board
User Stories
Multi-Purpose Stories
Roles & Activities

3. Working in Sprints

Sprint Planning
Stand-up Meetings
Walking the Board
Measuring Agility

4. Continuous Improvement

Reviewing Past Sprints
What is a Sprint Retrospective?
Follow-up Action Items
Engaging & Simple Retrospectives
Some Useful Techniques

Wait no more and start delivering more value earlier with the help of this e-book.

Stay on top of our upcoming releases:

And subscribe to our blog below!

Coming soon

This is Catapultlabs Blog, a brand new site by Luis Ortiz that's just getting started. Things will be up and running here shortly, but you can subscribe in the meantime if you'd like to stay up to date and receive emails when new content is published!

Customer-First Culture is Agile

When you read the term "customer service," we can bet you envision a bustling office with countless cubicles and representatives tirelessly answering calls, and indeed, in many cases, this is the scenario regardless of the line of business. Large companies often adopt standardized systems to handle repetitive issues.

The Most Effective Documentation is Collaborative: Confluence for Remote Teams

Do you remember the filing cabinets of yesteryear? With its huge drawers and hundreds of folders, often requiring entire office warehouses to accommodate them. Only those in charge of filing the documents knew how to find anything, so you had to wait for those people to find what you needed

8 Tips for More Effective Stand-up Meetings

Have you ever considered the benefits of having a meeting with your team daily? While it may initially sound dull, inefficient, or like a time-waster, a stand-up meeting aims to be the complete opposite. Designed to replace lengthy and unproductive meetings, this concept can become an invaluable tool for your

Read more

Coming soon

Customer-First Culture is Agile

The Most Effective Documentation is Collaborative: Confluence for Remote Teams

8 Tips for More Effective Stand-up Meetings